It must be a proper pain in the arse to dust all that crap he's got lined up in his background. 
Marketing certainly is an issue these days. "Censor" had a load of 'woke talk' attached to it (e.g. Total Film ramping up the MeToo relevance of it), but the actual film barely has a shred of it beyond a typically sleazy producer of sleazy horror videos. There was no constant undercurrent of TimesUp chatter, it stuck to its story well and I was at a loss for finding anything really that linked to what was being harped on about in reviews and articles. It's almost as if one person sets the template and then other reviewers just copy/paste.
The trailer for Captain Marvel was an example - that cringe worthy moment where they highlighted "HER" from "HERO" ... ... why? It's naked pandering and treats people like idiots.
There's being a lot made about PWB (I take it that she was just hired to tweak the female characters and that's about it, everything else was written by Neal Purvis and Robert Wade (with Fukunaga sticking his oar in as well once he came on board). The way some articles were talking about it a while back was as if PWB had written the whole film. She actually had to come out and correct them. Indeed, you wouldn't be fourth listed out of four writers if you had done the whole thing. Rewrites and polishes and tweaks are common on big franchise films like these, with someone else with fresh eyes making changes. That's what's happened here. Nothing special or out of the ordinary.
Of course, you have the 'woke marketing' side but then you've also got the other side of the equation - videos like this guy with the undustable nerd room. Where is the line in the sand from appropriate commentary to adding fuel to the fire?
I have been gaining a disdain for the growing trend of 'female character says something mean spirited to a male character to make themselves look strong'. Now, I enjoy snarky banter with a playful mood and good sense of humour behind it (I often write that way myself), but the difference is that it's coming from an affectionate place. The clips we've seen repeatedly of Nomi have leaned heavily into the first example above, and that's concerning ... ... funny, too, that she has the same name as the explosively petulant exotic dancer from Showgirls. 
It's also curious how the likes of Fukunaga think that calling Bond a rapist is going to do anything to sell the movie to your audience. I mean, what? It's like 'negging' but for movie advertising. And Bond doesn't need to expand it's global marketing reach via Twitter trend thinking - it's already one of the longest running and most highly recognised franchises on the planet!
I do hope that it's just a lot of silly bullshit getting whipped up under this false notion that it creates box office dollars, because I've really enjoyed the Daniel Craig era, and it's not as if they haven't had strong women in the franchise before either. Just in the Craig years alone we've had Vesper and M and Moneypenny bringing superbly crafted women to the 007 screen. The ending of Skyfall is an absolute heartbreaker for all the right reasons. Those films didn't require this sort of marketing approach, and approach that doesn't really work and serves to turn people off. You get enough of it in real life, so why would you want to get it from escapist cinema as well?
Also, there's no way in hell they're gonna make back the money in the cinema while Covid is still farting around buggering things up. No way. Sadly, regardless of quality, regardless of the 25th film milestone, I can't see this movie making anywhere near that amount. It's a real shame, but there's so many good films out there that have been fucked over by Covid, it's just terrible timing. I bet they wish they'd managed to get it out in November 2019 now! 
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Originally Posted by JDP
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