Sammich
01-Aug-2012, 02:08 AM
This is what happens when you have a company that produces nothing tangible and relies upon fads and public peer pressure to induce conformity for it's service. Eventually it gets old, especially quickly with today's generation of ADD afflicted.
Mark Zuckerberg's net worth falls by $7.2 billion (http://money.cnn.com/2012/07/27/technology/zuckerberg-net-worth/index.htm)
The value of Facebook CEO Mark Zuckerberg's stake in the company he founded has plunged $7.2 billion since its initial public offering.
Zuckerberg was worth $19.1 billion, based on the IPO price of $38 a share back in May. He sold 30 million shares on the stock's debut day in order to raise cash to pay taxes, but he still had 503 million shares at the conclusion of the IPO.
But as of midday Friday, Zuckerberg's stake is now worth $11.98 billion.
The man hiding behind the curtain has been found out.
Startup Claims 80% Of Its Facebook Ad Clicks Are Coming From Bots (http://techcrunch.com/2012/07/30/startup-claims-80-of-its-facebook-ad-clicks-are-coming-from-bots/)
What’s important here is that in all of our years of experience, only about 1-2% of people coming to us have JavaScript disabled, not 80% like these clicks coming from Facebook. So we did what any good developers would do. We built a page logger. Any time a page was loaded, we’d keep track of it. You know what we found? The 80% of clicks we were paying for were from bots. That’s correct. Bots were loading pages and driving up our advertising costs.
No doubt there will be more companies investigating this as many already have or are in the process of dumping ineffective advertising on facebook. Cui bono?
-- -------- Post added at 01:08 AM ---------- Previous post was at 12:44 AM ----------
Looks like the BBC has also been doing an ongoing investigation into bots clicking on Facebook advertisements. This could have a major negative effect on FB as advertising dollars are the only thing keeping them afloat.
Latest Facebook Scandal: Widespread Advertising Fraud (http://blog.alexanderhiggins.com/2012/07/31/latest-facebook-scandal-widespread-advertising-fraud-156521/)
As the BBC reports a fake virtual bagel company was set up that does absolutely nothing just to test Facebook advertising for fraud.
When the advertising campaign was launched thousands of fake profiles were used to like the companies ad on Facebook.
Upon investigating those profiles it was clear they were fakes from fraudulent information on their pages and activity on Facebook, such as repeatedly liking numerous ads per seconds amassing thousands upon thousands of likes while having no other legitimate activity on the site.
The BBC investigation was done to verify the results reported to them by a marketer which they BBC was able to easily reproduce.
Even worse, is when Facebook was approached to discuss the fraudulent activity to request a refund the company outright refused to discuss the issue with advertiser.
Mark Zuckerberg's net worth falls by $7.2 billion (http://money.cnn.com/2012/07/27/technology/zuckerberg-net-worth/index.htm)
The value of Facebook CEO Mark Zuckerberg's stake in the company he founded has plunged $7.2 billion since its initial public offering.
Zuckerberg was worth $19.1 billion, based on the IPO price of $38 a share back in May. He sold 30 million shares on the stock's debut day in order to raise cash to pay taxes, but he still had 503 million shares at the conclusion of the IPO.
But as of midday Friday, Zuckerberg's stake is now worth $11.98 billion.
The man hiding behind the curtain has been found out.
Startup Claims 80% Of Its Facebook Ad Clicks Are Coming From Bots (http://techcrunch.com/2012/07/30/startup-claims-80-of-its-facebook-ad-clicks-are-coming-from-bots/)
What’s important here is that in all of our years of experience, only about 1-2% of people coming to us have JavaScript disabled, not 80% like these clicks coming from Facebook. So we did what any good developers would do. We built a page logger. Any time a page was loaded, we’d keep track of it. You know what we found? The 80% of clicks we were paying for were from bots. That’s correct. Bots were loading pages and driving up our advertising costs.
No doubt there will be more companies investigating this as many already have or are in the process of dumping ineffective advertising on facebook. Cui bono?
-- -------- Post added at 01:08 AM ---------- Previous post was at 12:44 AM ----------
Looks like the BBC has also been doing an ongoing investigation into bots clicking on Facebook advertisements. This could have a major negative effect on FB as advertising dollars are the only thing keeping them afloat.
Latest Facebook Scandal: Widespread Advertising Fraud (http://blog.alexanderhiggins.com/2012/07/31/latest-facebook-scandal-widespread-advertising-fraud-156521/)
As the BBC reports a fake virtual bagel company was set up that does absolutely nothing just to test Facebook advertising for fraud.
When the advertising campaign was launched thousands of fake profiles were used to like the companies ad on Facebook.
Upon investigating those profiles it was clear they were fakes from fraudulent information on their pages and activity on Facebook, such as repeatedly liking numerous ads per seconds amassing thousands upon thousands of likes while having no other legitimate activity on the site.
The BBC investigation was done to verify the results reported to them by a marketer which they BBC was able to easily reproduce.
Even worse, is when Facebook was approached to discuss the fraudulent activity to request a refund the company outright refused to discuss the issue with advertiser.