http://news.ea.com/portal/site/ea/in...42&newsLang=en

Epic Games and EA Announce ‘Bulletstorm Epic Edition’ With Exclusive Early Access to Gears of War 3 Beta

REDWOOD CITY, Calif.--(BUSINESS WIRE)--People Can Fly, Epic Games, Electronic Arts Inc. (NASDAQ:ERTS) and Microsoft Game Studios today announced the “Epic Edition” of Bulletstorm™, the highly anticipated new action shooter from the makers of the award-winning Unreal Tournament and Gears of War series of games. In this unique promotion, Epic Games and EA are blowing out the launch of Bulletstorm with access to the public beta for Gears of War 3, the spectacular conclusion to one of the most memorable and celebrated sagas in video games. Players that purchase the Epic Edition are guaranteed early access to the Gears of War 3 beta*. Pre-order now to reserve a copy of the Epic Edition which will be available on Feb. 22, 2011 for MSRP $59.99, only for the Xbox 360® video game and entertainment system, while supplies last.

“With these two highly anticipated triple-A experiences comes a unique opportunity to do something to really excite players, and that’s what we intend to accomplish with the support of Microsoft Game Studios and EA. This is for the shooter fans.”

“Epic is poised to break new ground in 2011 with Gears of War 3 and Bulletstorm,” said Dr. Michael Capps, president of Epic Games. “With these two highly anticipated triple-A experiences comes a unique opportunity to do something to really excite players, and that’s what we intend to accomplish with the support of Microsoft Game Studios and EA. This is for the shooter fans.”

In addition to access to the beta, the Epic Edition gives players bonus in-game Bulletstorm content when playing online, including 25,000 experience points, visual upgrades for their iconic leash, deadly Peace Maker Carbine, boots and armor. With this unique gear, gamers can kill with skill in style. Bulletstorm’s insane Anarchy four-player online cooperative mode takes full advantage of the game’s unique skillshot gameplay and unlock/upgrade weapon system to deliver the best possible multiplayer experience within the Bulletstorm world. The combination of Bulletstorm’s multiplayer gameplay and skillshot system creates a frantic and frenzied experience setting itself apart from the multiplayer experiences in traditional shooter games
Hey, it worked for Crackdown.