Hammer will return to film and television production after more than 30 years with an active development programme designed to emulate the best traditions of Hammer. The new management plans to aggressively reinvigorate the Hammer brand for a new generation of horror-lovers utilizing web and mobile technologies, whilst retaining Hammer's significant heritage.
Hammer is best known for its gothic horror productions in the '50s and '60s, when it was the most innovative producer in the horror genre, enjoying global box-office success, and making the Hammer brand synonymous with horror. Hammer was responsible for the classic movie series of Dracula, Frankenstein, and Quatermass, forever imprinting its "Hammer House of Horror" slogan into the English language.
Simon Oakes: "We have been working on this deal for almost a year now, and are very proud at having brought together this incredibly talented group of people in combination with Hammer's heritage. Hammer is a great British brand - we intend to take Hammer back into production and develop its global potential."
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Originally Posted by capncnut (dated May 21st 07)
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