How to promote a great film

[Cykotic]

http://news.bbc.co.uk/1/hi/england/kent/6553503.stm


A "biohazard" warning symbol projected onto Dover's white cliffs will mark a film launch across the UK.
Kent's famous landmark is being used because it features in the movie, 28 Weeks Later - a sequel to 28 Days Later which was in cinemas five years ago.

In the first film, a deadly virus wipes out England but in the sequel it turns out the bug is not yet destroyed.

28 Days Later, from director Danny Boyle, received £3.2m in lottery cash and became a cult hit in the UK.

It was hailed by the UK Film Council as proof that a new method of awarding lottery money worked - with film-makers themselves helping decide which projects were likely to appeal to audiences.

The launch in Kent on Friday was set to take place 28 days ahead of the sequel's release.

[EvilNed]

How can a film become a cult hit? Isn't that sorta of an oxymoron?

[MikePizzoff]

How can a film become a cult hit? Isn't that sorta of an oxymoron?

I don't think so... not really if you think about it. Let's compare cult films...

Blade Runner and Rocky Horror Picture Show - you could certainly consider these "cult hits"... made good money in their theatrical run and still pull in tons of money every year.

Reefer Madness and The Beastmaster - I wouldn't call these hits by any means but they do have a cult following.

[MinionZombie]

lol, that's a superb advertising gimmick, love it! :thumbsup::D

And indeed, us Brits can make good flicks, but the filmmakers themselves need the power to make the goods, the money men have no idea what makes a good film, much like most filmmakers probably wouldn't know where to start with a copy of The Financial Times. :D

[Danny]

meh, kinda cheesy to me, maybe someone got the idea from playing vice city:lol:

[EvilNed]

I don't think so... not really if you think about it. Let's compare cult films...

Blade Runner and Rocky Horror Picture Show - you could certainly consider these "cult hits"... made good money in their theatrical run and still pull in tons of money every year.

Then they're just hits, not cult hits.

[MikePizzoff]

Then they're just hits, not cult hits.

I disagree. The majority of casual film watchers, or even some film buffs, won't acknowledge those two films. But they've got a LARGE "underground" following... I'd say a small enough amount to be a cult following but big enough to make it a hit.

I'm having trouble explaining this. Does anybody else see what I'm trying to say?

[MissJacksonCA]

I can see how Rocky Horror PS has a cult following though I personally am not a fan but I also dont see how they can say 28 is in the same group. I think of cult hit or classics as being movies that didnt do well in the box office but found a following when released to dvd or vhs like Boondock Saints.

[MinionZombie]

Idea from Vice City? Whatchu huffin' ya crazy fool?

*ahem*

JAAAAAAAAAAAAAAAAAYYYYYYYYYDEEEEEEEAAAAAAAAAAAADDD D :lol:

Gail Porter's arse on the Houses of Parliament was better though. :D

http://content.answers.com/main/content/wp/en/6/6a/Gail-porter-stunt-marketing.jpg

[EvilNed]

I disagree. The majority of casual film watchers, or even some film buffs, won't acknowledge those two films. But they've got a LARGE "underground" following... I'd say a small enough amount to be a cult following but big enough to make it a hit.

I'm having trouble explaining this. Does anybody else see what I'm trying to say?

I understand what you're saying, but I don't agree that such a criteria makes a cult hit. A film that is a cult hit is a film that does either poorly or blatantly mediocre and then goes on to gather a large cult gathering. But something cannot be a cult HIT. If something is a hit, then it is succesfull. A more appropriate term would be either just "hit" or "classic".

Fear and Loathing in Las Vegas. A cult film, no doubt. Not a cult hit.